Rilus Dana is a powerful leader building wealth with love. Rilus has an “Architect” personality type (INTJ), which has been described as thoughtful tacticians that love perfecting the details of life, applying creativity and rationality to everything they do. Maat Legal was created out of the desire to improve the legal industry for the public, as well for the legal community providing the services.
Rilus is a second-generation estate planner who said that the real beginnings of what is now Maat Legal, LLC started when he began to brainstorm how to build the perfect law firm. This was in the early 2000s while in college working as a law clerk, and it was on an airplane from New York City to Phoenix when the first outline for Maat was created. At that time the legal industry was being disrupted by the internet and technology-based companies. The other challenge to estate planning attorneys was that estate tax was reduced in the early 2000s with the Bush tax cuts. Attorneys that made their living helping people avoid estate tax needed to shift to something else to provide value to their clients. The plan for the “perfect” law firm has evolved over time.